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When We Wait to Begin, It Becomes Too Late

May 26, 2018

While we consider when to begin, it becomes too late. (Latin Proverb)


From the wisdom of the ages, we learn a poignant truth. (Though this also sounds like something Yogi Berra might have said: When you come to a fork in the road, take it! and We're lost, but we're making good time!)


This is worth pondering, especially as we begin a new year.


In my 30 years of helping people from all walks of life better prepare for disaster, I have found procrastination is not the inhibiting factor many people might think. Rather, it is a genuine lack of credible information presented in a do-able format. 


Most, if not all, preparedness brochures succumb to the notion that checklists are an effective means of motivating action. The creators of these checklists must think they are effective, or else why would everyone else use them?!


The creators of checklists, in my opinion, have:

  • never used the checklist themselves to prepare, or they would have discovered decades ago how overwhelming it is to see 67 checkboxes, as one brochure I have in my possession has (from a national governmental agency no less) – no joke! 67 checkboxes!!

  • never actually done the activities proclaimed on the checklist, or they would have discovered that simply stating, for example, 'furniture needs to be 

    secured' is as ineffective as telling someone in the middle of crisis to 'calm down.'


The solution? USE OUR WEBSITE TO HELP YOU PREPARE! We will always tell you the why and the how-to-do.


And don't waste your time contemplating when you will begin preparing. To use the words of President Spencer Kimball, "Just Do It. Do It Now."


We have several preparedness activities you can do right now!

Report your successes in our Comments section. We look forward to hearing your stories.








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